Commerce Conversations

Creator Coins, More than Just Splash? with Kaya Yurieff (the Information)

Episode Summary

In this episode our spring 2021 fellow, Kendall Camp interviews creator economy Kaya Yurieff about broader trends for creators and the different monetization opportunities that emerged for them in and outside of the web3 eruption.

Episode Notes

Episode Highlights:

Kaya talks about the transition of individual creators and entertainment personalities as growing business people and enterprises.
Kendall and Kaya define what a social token actually is and how it’s used in today’s context, even though the majority of creators haven’t begun creating coins.
80% of creators rely on brand partnerships and Kaya believed that will continue to be the bread and butter of creator income however now more than ever there are more options to monetize.
The two major challenges for creators to continue a smooth income Kaya often sees are back-office management for creatives and emotional burnout.
Kaya believes the buzz around NFT and web 3 is exciting but still in very early stages where the clear value for the mass market is generally unclear. She believes that with time these kinds of products can help create more monetizable experiences

About the Guest:

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