Commerce Conversations
Understanding the Creator with Josh Constine (SignalFire)
Episode Summary
For Josh Constine, the creator economy is such a favorite topic that “[he’ll] never shut up about it.” In this episode of Commerce Conversation Josh and Kendall discuss the evolution of relationships shape by technology and what makes creators effective as businesses. Listen in for more about how creators can leverage the power of the blockchain and reflections on Josh’s own journey from TechCrunch editor to investor.
Episode Notes
- The creator economy is now all about owning the means of distribution, no longer the means of distribution. The means of production or publication are cheaper and easier than ever, but in the creator context that means those with only the most savvy distribution models will succeed financially.
- One of the most damaging things you can do in Josh’s opinion is giving those early, dedicated fans underwhelming value… like rugging them in a crypto scheme
- Josh reflects on Facebook’s launch during his college career as a revolutionary effect on the way relationships formed.
- Josh saw that creators were really starting to expand their reach across multiple social platforms to more deeply reach fans.
- What’s a para-social relationship? The term refers to a kind of psychological relationship experienced by an audience in their mediated encounters with performers in the mass media, particularly on television and on online platforms.
- Crypto can dissolve the divide between consumer and co-conspirator. Social bonds are fraying: religious communities in-person relations are at lows and the digital socialization we can create is meeting that gap.
- Consistently driving demand and attention is difficult, because of the rules of novelty and the Portugal the Man token’s value change is a great example of that.
- Creators need to own the distribution outside of third party networks because they are at the mercy of algorithms.